Building Online Strategies for Thriving
entrepreneurs.

Jane Elzinga - C.E.O. & Founder, Solstice Collective
At Solstice, We want to see you Grow when it comes to building your brand online. As small business owners, we know how hard it is to curate that presence, so let us take the stress of it off your hands.
We know you’re passionate about your business and want the best for it - and we do too! We offer expert website design, Squarespace templates & social media management.
Our GOAL is to help you maintain a positive, professional, and badass online presence that will make your competition wonder how you do it all.
Our Services
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Custom Design
Make your business stand out online with a badass website designed for you and you only. Showcase your brand with a stunning functional website!
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Website In A Day
Dreaming of a website, but dreading the wait? Launch your stunning online presence in under 24 hours with our Website In A Day service – we turn your vision into reality, fast.
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Template Shop
NOW LIVE! 🚨 D.I.Y. Website Templates for Squarespace Websites. the perfect option for tech-savvy entrepreneurs! PLUS access to our Template Members Lounge!
Client Testimonials
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Heathre Foster
“I had a great experience with Solstice Collective's Website in a Day! Jane made it so easy. I provided her with my copy, logos, and images and gave her a rough idea of what I had in mind. When I opened the first draft, I was SO thrilled at the layout and colors. Everything looked so beautiful! I had very minor adjustments to make and she was SO fast. I would send her a revision request and 2 minutes later she would already have it done! She was very patient with all my questions... At the end of the day, she sent a very detailed video explaining how to edit and make changes when needed. Really proud of my new site and only wish I had done it sooner!”
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Caroline Rhodes
“Solstice Collective was so responsive and easy to work with! They designed my website and went out of their way to help me with a few "extras" like an email signature and website edits. Even while they were on vacation! They designed my website in one day and assisted with other tech areas that I was unfamiliar with. Highly recommend!”
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Taylor Mills
“What I like most about working with Solstice Collective is their ability to truly understand and capture my brand vision. As someone entering the travel industry, I wanted my website to feel professional yet personal, polished yet approachable—and Solstice Collective delivered beyond my expectations. Their team was attentive, collaborative, and brought a creative touch that made my site feel uniquely tailored to my business.”
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Leslie Sobonsoky
“Jane went above and beyond the call of duty and I now have an AWESOME new website! So easy to work with, and she really cares about the work she puts in.”
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Kristi Mackedanz
“Working with Solstice Collective was amazing. They are very kind-hearted and patient. It was a very easy process and their work is so beautiful!”
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Niki Rakowitz
“Solstice Collective absolutely blew me away, from the moment I met them for our intake conversation. They listened to me, my vision, my why, and built a site I could not have dreamed of being more fitting! The entire process was so easy, and communications were so personal, I never felt like I was part of a “process”. I cannot say enough positive things about this experience!”
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Annie Parrick
“We loved working with Solstice! I felt that you were very understanding about my vision, extremely willing to make changes when I was unsure about results, and very flexible. Whether that was due to timing, weird requests, or just life, I was in the best hands for this project. I love my new site and am so glad that we went for it with you! Working with Solstice helped me accomplish something that felt impossible at the time. I tried doing it on my own and it was just so stressful and time-consuming! Being able to receive options and ideas on how to edit those choices made life easier for me.”
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Kerry Bray
“It was a pleasure working with Solstice Collective! They are incredibly responsive, professional & easy to communicate with. The entire process was smooth and efficient. We couldn't be happier with the final product. They took the time to understand our vision and delivered a website that exceeded our expectations!”
Your website can tell your unique story. Learn how strategic web design elements weave a compelling brand narrative, building emotional connections and turning visitors into loyal clients.
The Summer Solstice brings peak energy and light. Discover how to channel this natural power into your business, setting intentions, launching new initiatives, and fueling growth for the second half of the year.
A stunning website isn't just nice to look at – it's a powerful investment! Discover the tangible ROI of professional web design, from boosting leads and conversions to building undeniable brand authority.
It's mid-year! Discover how strategic website updates in June can boost your business momentum, optimize for conversions, and set you up for a powerful second half of the year.
Is your website feeling a little dusty? Just like spring cleaning your home, May is the ideal time to refresh your online presence. Discover why an updated website is crucial for attracting clients and what key areas to focus on for a sparkling digital storefront.
We all know the drill: your homepage is your digital storefront, the contact page is your open door, and the services page lays out what you bring to the table. But what about that often-underestimated "About Us" page? In today's hyper-connected world, it's more crucial than ever. Do you share your origin story or stick strictly to business? Do you talk about future aspirations or just current offerings?
Alright, let's dive into why having a professional website in 2025 isn't just a "nice-to-have" – it's the bedrock of your business success. Forget those outdated notions of "maybe someday" or "social media is enough." In today's world, if you're serious about growing and thriving, a killer website isn't optional; it's absolutely non-negotiable. And at Solstice Collective, we see firsthand how transformative a well-crafted online presence can be.
Alright, let's dive into a topic that's probably not the most glamorous part of running your business, but trust me, it's a biggie: taxes! Specifically, let's chat about how those awesome tools and services you're investing in for your online presence – think website design, those handy website templates, and even our stellar social media management here at Solstice Collective – can potentially be sweet, sweet write-offs come tax time.
Here at Solstice Collective, we're all about empowering businesses to shine online. And when it comes to building that crucial online presence, the platform you choose matters – a lot! That's why we often find ourselves recommending Squarespace, especially for those who want a blend of stunning aesthetics and genuine power, all without needing a degree in rocket science.
So, you've got that brilliant business idea bubbling, the energy is high, and you're ready to go. That's fantastic! But then comes the inevitable question: how do you actually show the world what you're all about? A website, right? Absolutely. But the thought of a blank digital canvas and a hefty price tag for a custom build might feel a little… daunting when you're just starting out.
Let's dive into why leveling up your social game with professional management is a seriously smart move for your business. You know how we feel at Solstice Collective – it's all about creating that real connection and making a genuine impact online. And trust us, when it comes to social media, having a strategic hand at the helm can make all the difference between shouting into the void and actually building a thriving community.
And now… the age-old question when it comes to getting your business online: Custom website or template? It's a big decision, and honestly, there's no one-size-fits-all answer. Here at Solstice Collective, we believe in empowering you to make the right choice for your unique needs. So, let's break down the pros and cons of each path, helping you navigate this crucial step in building your online presence.
We are thrilled to announce the official launch of our brand new website template shop!
After months of planning, designing and dedication, we are ready to provide you with a curated collection of beautifully designed, user-friendly website templates that cater to a variety of needs and industries.